Land & Property
September 28, 2023

Five Real Estate Investment Strategies To Consider

Real estate investment has the potential to be extremely lucrative, but selecting the appropriate strategy can be a challenge.

Real estate investment has the potential to be extremely lucrative, but selecting the appropriate strategy can be a challenge. There are many different ways to invest in real estate, some of which include buying rental homes and others including "fix-and-flip" projects. In this article, we will investigate five various property investing strategies that investors can utilise to accumulate profits in the real estate industry. These strategies can be implemented by investors at various levels.

Buy and Hold Strategy

The buy-and-hold investment strategy entails purchasing real estate with the purpose of keeping it as an asset for a considerable amount of time, typically many years or even decades. Tenants' monthly rent payments are an important source of revenue for investors. It's possible that the value of a property will rise over time, which will help investors develop equity. This method demands an ongoing commitment and a focus on property management, but it has the potential to deliver a constant source of rental income in addition to long-term appreciation in asset value.

Fix and Flip Strategy

Buying foreclosed homes, making necessary repairs, and then reselling them for a profit are the three main components of the fix-and-flip investment strategy. Potentially considerable profits can be made by investors who have the ability to recognise undervalued real estate and who are also willing to spend in its subsequent refurbishment. This approach requires more hands-on work and comes with higher risks, such as swings in the market and the expenses of renovations, but it has the potential to generate profits very quickly.

Real Estate Investment Trusts (REITs)

Real Estate Investment Trusts (often known as REITs) provide an appealing choice for investors who prefer less active participation in their portfolios. Companies that own, manage, or finance income-producing real estate across a variety of market segments, such as residential, commercial, or industrial assets, are referred to as real estate investment trusts (REITs). Investors have the option of purchasing shares in real estate investment trusts (REITs), which entitles them to a piece of the income generated by the underlying assets. In many cases, real estate investment trusts (REITs) offer diversity, liquidity, and consistent income distributions.

Short-Term Rentals (Airbnb)

As an alternative to the conventional practise of leasing a property for an extended period of time, the practise of renting out spaces for shorter periods of time, which is commonly facilitated through online platforms such as Airbnb, has gained popularity. By renting out their properties for shorter periods of time, investors can capitalise on seasonal demand or tourist attractions with this technique. However, in order to achieve larger rental income, it takes careful management of the property, extensive marketing, and compliance with all applicable local legislation.


Investors take on the role of middlemen to acquire real estate at prices lower than those found on the open market with the intention of reselling the contracts to other investors or buyers. This strategy calls for substantial negotiating prowess as well as a wide professional network inside the real estate sector. Wholesalers often generate profits from the price differential that exists between the contracts for the purchase and the selling of a good or service. However, wholesalers do not actually own the property that they are trading. This method requires extensive familiarity with the target market in addition to clear and concise communication.

Investing in real estate provides a varied selection of strategies that may be tailored to the interests and levels of risk tolerance of individual investors. Whether you choose the security of the buy-and-hold strategy, the opportunity for quick gains with fix-and-flip, the passive income of REITs, the flexibility of short-term rentals, or the opportunity in wholesaling, the key to success is in-depth research, careful financial planning, and an in-depth comprehension of the strategy that you choose. Before jumping into the world of real estate investing, prospective investors should carefully assess their goals and the resources they have available to them because each strategy has its own set of benefits and difficulties.

Mascap continue to expand their property portfolio, having ear-marked sites for 2024 and beyond. Learn more about our investment strategy, downloading our guide below, or get in touch with our team today.

Download our Company Guide

Learn how we made an 71.2% ROI in 2022